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Pochampally is located in Andhra Pradesh, India, is well-known for its Pochampally brand of fabrics, being cotton, silk or a combination of the two. Pochampally cottons are woven by the ikkat technique. Ikat, or Ikkat, is a dyeing technique wherein bindings or substances resisting dye penetration are applied over the fibres in pre-determined patterns and then the threads are dyed. Alteration of bindings and using more than one colour for dyeing produces multi-coloured thread effect. Removal of the bindings and the subsequent weaving of the threads would form the desired pattern woven in the fabric. The determining characteristic of ikat is the dyeing of patterns, by means of bindings, on the threads prior to the weaving of the fabric. More the precision in the application of the resist bindings, finer would be the pattern formed. Ikkat is classified into single-ikkat and double-ikat styles. Pochampally cottons come in a wide range of colours and with unique patterns. The artistic excellence of ikat prints can be gauged from its traditional motifs of flowers, dancing girl, creepers, leafs, parrot, animals, birds, mythological characters and geometrical patterns. Most of the ikkat printed salwar kameez and sarees have repeated geometrical patterns of diamonds (rattan chowk), circles, squares, lines etc.

Unnati has a unique range of fusion salwar kameez where trending designs, patterns and colours have been incorporated in traditional styles of fabric making, and available in retail and wholesale. Examples of offerings are provided. The black and light grey with green Pochampally cotton salwar kameez has alternate black and light grey horizontal bands with zari embroidered buttis and a green patch border on the kameez. The plain green cotton salwar is a fitting contrast. The green silk chunni has a white floral embroidered border and black horizontal stripes on it. This pleasant piece would do for office, festivals, social events and even casual outings.

The Ikkat technique involves applying bindings which resist dye penetration to the threads in pre-determined patterns and then dyeing the threads. These threads are then woven to produce the desired pattern. When several colours are used, the dyeing process on the threads is repeated for each of the colours chosen. Then the fabric is woven with the multi-coloured threads into the pattern. Within the ikkat style of dyeing are variants of single-ikkat and double-ikkat. The tie-dye method is quite the reverse of the Ikkat style of dyeing. Here the threads are first woven and the resist bindings then applied to the fabric before dyeing it. The painstaking efforts of the weavers in maintaining the purity of dyeing and weaving, contribute largely to the uniqueness and pleasing appearance of the dress. Current trends see Pochampally cotton dresses with traditional designs, zari borders and elegant dupatta – a must-buy for festivals, traditional functions and even corporate wear.

Maheshwar is a small town on the banks of the river Narmada in the Dhar district of Madhya Pradesh. It is around 80 km from Indore, the commercial capital of the state. Maheshwar is an ancient town of pilgrimage with a rich heritage of art and culture. Maheshwar is a town in Khargone district of Madhya Pradesh, India, close to Indore. It once had prominence as the capital of Malwa region during the rule of the Holkars. It has been since, a centre of handloom weaving. It is famed for its Maheshwari dress materials, an innovation of a royal queen, Rani Ahalyabai. The Maheshwari Salwar kameez are exclusive for their unique designs on silk and cotton fabrics, the fine use of zari and brilliant use of stripes, checks and exquisite floral borders. Distinctive features of the Maheshwari salwar kameez are its light weight, shiny lustre, and a fine display of colours, with brilliant motifs, an attractive dupatta and a border to match. The is particularly noted for the colourful stripes in varied colours such as green, pink, magenta, mauve, violet etc. which lend the fabric a mesmerising look. The border is also adorned by trendy designs and themes such as the Maheshwar fort and similar subjects.

Elegant geometrical block printed motifs on the Maheswari cotton sari having a zari patti border is a refreshing change and is comfortable wear throughout the day. It suits corporate office goers, college professors and those engaged in similar professions. It is also preferred for festivals and traditional occasions. Maheswari silk salwar kameez decorated with thread embroidery, kundans and beads are stylish and could be worn for conferences and social gatherings. The printed Maheswari Sico sari with its patch border and zari pallu is most alluring wear and an eye-catching proposition for parties and functions.

Salwar kameez is the gorgeous attire that most of the Indian women wear. Maheswari is well known place for ethnic salwar kameez. And it is situated in the state of Madhya Pradesh, India. The raw material used in Maheswari handloom salwar kameez is mainly cotton, mulberry silk and zari (golden wire). Maheswari sarees are known for its lightness and glorious luster. Maheswari fabric weave is chequered, plain or striped with bright hues. Maheswari dress material borders have the inspired designs of Maheswar fort. Some of the motifs like bugdi kinar, guldasta, chatai kinar, kahar kinar, bel phool, aambuta, hansa, mayur are woven on pure maheswari dress mateial. Latest printing designs and embroidery work are impressed over maheswari fancy dress material. Elegant geometrical block printed motifs on north maheswari cotton sari having zari patti border is refreshing attire of whole day. And are apt to corporate office, college professors, festivals and traditional occasions. Maheswari silk sarees decorated with thread embroidery, kundans, beads is a stylish wear to corporate conferences and family meetings. Printed maheswari sico dress material with patch border and with dupatta is an alluring wear for parties.