Male Jewelry Sales Are Fastest Growing
Influenced by the global economic downturn, the luxury market was not spared hit hard. But since 1997, male jewelry market has unexpectedly doubled. The founder of Unity Marketing, Pam – Danziger said, men buy jewelry, suggesting that they began to pay attention to their appearance. This is a necessary strategy in the current competitive environment, The U.S. Times reported on July 26.
According to the “Personal Luxury Report 2010”, published by marketing firm Unity Marketing, the expenditure of men spend on jewelry has accounted for 20% of the high-end jewelry consumer market. From 2007 to 2009, women jewelry purchases increased 6.5%, while the male jewelry purchases increased by 10 percent over the same period. There is 20% of consumption from the United States; the average income is about $ 220,200.
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